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encountering your ad or content, this can be great for brand awareness - as long as it doesn't get boring, of course! Applying logic and strategic process to your entire digital presence allows you to present a strategic and professional edge online instead of appearing cluttered and scattered. Collect cross-channel analytics As a marketer, what do you do if your analytics capabilities don’t communicate with each other? Google Analytics stays in Google stays in Twitter, sales data stays in your CRM Email marketing analytics stays in your email marketing platform Do you support a blind approach of looking at every data set in a


vacuum, or do you? Taking the time to tie this data together every month? Omnichannel marketing tools provide a comprehensive overview of your marketing, and they often link related channels to provide meaningful cross-channel insights. Even without Rich People Phone Number Listomnichannel tools, solutions like Zapier and Google Data Studio can get some of the analytics done. What are the benefits of marketing automation? Improve Conversion Rates When all of





your sales and marketing activities work together like a well-oiled machine, your conversion rates will naturally benefit. Knowing your audience is paramount. So when all your marketing data flows through a single solution, you can easily spot engagement trends, track lead buyer habits, and change your approach when issues arise. Less Work, More Strategy Any appropriate form of automation can significantly increase the efficiency and productivity of those who use it. Marketing automation frees your marketers from small,