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His is just as important as the fact that although most CEOs do not have a financial background, they must learn to read financial statements. Collecting information, mining insights, and using data not only determine the effectiveness of the next wave of marketing activities, but more importantly, it can help decision-makers make correct decisions in a scientific way. This decision can be a budget investment allocation decision, a launch decision, a product production and R&D decision, or a personnel organization adjustment decision.
These decisions determine all aspects of corporate operations. There is no doubt that this question deserves Indonesia Phone Number careful consideration by managers and marketers: How to scientifically measure the value of the marketing and communications department? To answer this question, we actually need to do further dismantling. The first step to break down is what are the functions of the marketing and communications department?
For example, the communications department is responsible for corporate public relations affairs, such as issuing press releases and conducting interviews with senior executives. There are also brand marketing departments, digital marketing departments, and event departments. The measurement systems for subordinate functional departments are naturally different. Obviously, the digital marketing department has advantages in value measurement.
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